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Marketing lessons from my cupboard of doom

Marketing lessons from my cupboard of doom

| by Kim Arnold | Posted in Marketing

(*not my actual cupboard. No-one sleeps in ours….that I know of at least…)

I confess. I’ve got a dark and dirty secret.
Most of my house is an oasis of calm order. Tidy. Clean. Everything in its place.
All apart from one dark, dark place. A place where mayhem reigns and only the brave dare enter. It is…..

……The Understairs Cupboard Of Doom!
Only the most courageous will risk opening the door and being assaulted by an avalanche of shoes, plastic bags, mops, shoe cleaning equipment, tools, Wellington boots, brooms, light bulbs, batteries, aquarium cleaner for the Enormous Goldfish That Refuses To Die, and so on and so on.
It’s an overwhelming cavern of chaos.
Every so often I tidy The Cupboard Of Doom from top to bottom, but a week later it’s back to the life-threatening landslide every time I open the door. Gah.
And now I finally realise that if I keep doing the same thing I’m going to get the same results. Something’s gotta give.
And I thought of your marketing.

Are you doing the same thing over and over, expecting different results?
And just like with my Cupboard of Doom, is it time for an enormous shake up?
If you’re feeling overwhelmed by the sheer avalanche of marketing stuff you have to do, try taking these three steps:

1. Have a big old clear out
Do I really need 24 Allen keys for IKEA furniture I no longer own? Hell no. It’s the same for your marketing – much of it might be unnecessary. What non-essentials could you chuck out? Are your clients really on Twitter or Instagram? Or are you on these platforms because you think you ‘should’ be….
2. Think about a redesign
I realise my cupboard’s always chaotic because it’s just too deep to reach everything – so I’m scouring Pinterest for ideas about changing the access and layout.
So why not review your marketing processes – can you spot any design flaws? Could you recycle your content in various ways instead of creating different stuff for different platforms? Could you outsource some of your marketing admin to a virtual assistant so your newsletter gets done on time? Get creative with your approach.

3. Get a routine

Once you’ve decluttered and got your design right, think about how you can maintain it. For my cupboard maintenance I’ll be booking in monthly trips to the recycling centre to get rid of all those light bulbs and batteries (I know. I’m so rock ‘n’ roll).
For you it could be about dedicating a specific day or half day each week to your marketing, or deciding on the one or two activities that you’ll do every day or week without fail. The key is not trying to do too much and just being consistent.
So I hope these tips will help you beat the dreaded marketing overwhelm. Me? I’m off for my date with the recycling tip.



Kim Arnold is a UK-renowned business growth expert who grabs growing companies by the scruff of the neck and shakes some spectacular marketing and sales into them.  

She cut her teeth working for financial heavyweights, including Deutsche Bank and Thomson Reuters businesses, where she led large global marketing and communications teams across Europe, Asia and the Americas in 10 different countries.

Now bringing her expertise to smaller businesses, she’s a firm believer that big marketing budgets can breed laziness, and that great things can be done with small pockets.

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